Tell me, what is not to love about the new campaign video from LPG expressing their ongoing 30 year long fight for natural beauty? Even though my opinion here is a bit biased, I would never committed myself to become the ASEAN representative for LPG if I would not share the same values and believes, fighting for the same cause.
Too often am I confronted with doctors (not all) and their empty claims on willing to do good for their patients and clients. But if you look to what they offer as services you will find “menus” full of botox, fillers, lasers and more of the quick and short term solutions, which is exactly the opposite of that.
The new LPG campaign is a true slap in the face for the “know it alls”. Try to argue with a dermatologist about the long term impact these invasive techniques can have for the patient. They would laugh it away, knowing very well inside that injecting chemicals under the skin, freezing fat cells away or burning the skin on a weekly basis is nefast for your long term health. On top of that it goes against everything they were taught during their extended educations.
I understand, where there is a market demand to be filled there is money to be made. But I think it’s time that the medical aesthetic industry takes an example to all the upcoming B-Corporations that prove that changing how companies think about how to use resources, doing good for the world while still making profits is a practice that can easily be replicated in our industry. Just start by offering an alternative, educate your patients and let them decide! Make a difference for your patients by providing them a sustainable AND effective long term beauty solution.
Enjoy the new campaign, if you get it, you will love it![mks_separator style=”dotted” height=”4″]
Are you a clinic or spa owner and looking become an LPG center yourself? Contact LPG by clicking on the following link and start making money![mks_separator style=”dotted” height=”4″]
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